Wednesday, February 23, 2011


  • Viena Workshops:
    Mission: “we wanna make things that are useful” Based in proportions and materials. Quality Craftsmanship.

  • Sense/harmony of proportions and weight. Geometrical. (Looks like stein glass)

  • Joseph Hopkin: flat pattern.

  • 1903 figure grown plane. Abstraction. Negative space becomes form.

  • Peter Berris: young guy experiencing with art. 1898 poster of two people kissing.

  • Book that Peter Berris designed. Typography of that book is san serif. First usage of running san serif text. He was experimenting/ trying new things.

  • Early advocate of san serif typography. Credited with creating the first comprehensive identity program. Typeface....

  • Spare time: pioneer non-load bearing walls.

  • Mies Van Derroeg/ Walter (first director of the Va House)

  • Peter starting experimenting with more square shape type. That aesthetic started becoming very popular in the 1920-30.

  • Teaching composition within geometry.

  • Linoleum poster: they are using circles and squares.

  • 1907: Berris/ copyright for a logo. He's using metaphor of honicom, factory system (division/structure). He made a Logo, typeface, and a consistent layout. Influenced by Morris.

  • 1914 Deutsche Werkbund: Designer the person who brings life.

  • Good grid structure allow you for good composition.

  • 1910 still working with Berris' idea.

  • Bernard: young painter. (“Priester” Poster) Ploaketstio Posters Movement: flat color, type and a picture of the product. Influencing our expectation on design. (Simplify forms/ abstract/ more graphic) Leading us to an aesthetic.

  • Julius Klinger: Snake poster with and 8. Very sophisticated, abstract but complex.

  • Bernard's Poster of a hand: simple image and type. Relating to the idea of fatherland and german aesthetic.

  • Germany, Austria and Hungary.

  • American's Posters: lots of layer of information, we like illustrations. We like touchy feelings, buckets and buckets of content.