Mission: “we wanna make things that are useful” Based in proportions and materials. Quality Craftsmanship.
Sense/harmony of proportions and weight. Geometrical. (Looks like stein glass)
Joseph Hopkin: flat pattern.
1903 figure grown plane. Abstraction. Negative space becomes form.
Peter Berris: young guy experiencing with art. 1898 poster of two people kissing.
Book that Peter Berris designed. Typography of that book is san serif. First usage of running san serif text. He was experimenting/ trying new things.
Early advocate of san serif typography. Credited with creating the first comprehensive identity program. Typeface....
Spare time: pioneer non-load bearing walls.
Mies Van Derroeg/ Walter (first director of the Va House)
Peter starting experimenting with more square shape type. That aesthetic started becoming very popular in the 1920-30.
Teaching composition within geometry.
Linoleum poster: they are using circles and squares.
1907: Berris/ copyright for a logo. He's using metaphor of honicom, factory system (division/structure). He made a Logo, typeface, and a consistent layout. Influenced by Morris.
1914 Deutsche Werkbund: Designer the person who brings life.
Good grid structure allow you for good composition.
1910 still working with Berris' idea.
Bernard: young painter. (“Priester” Poster) Ploaketstio Posters Movement: flat color, type and a picture of the product. Influencing our expectation on design. (Simplify forms/ abstract/ more graphic) Leading us to an aesthetic.
Julius Klinger: Snake poster with and 8. Very sophisticated, abstract but complex.
Bernard's Poster of a hand: simple image and type. Relating to the idea of fatherland and german aesthetic.
Germany, Austria and Hungary.
American's Posters: lots of layer of information, we like illustrations. We like touchy feelings, buckets and buckets of content.