02/22/11

• Viena Workshops:
  Mission: “we wanna make things that are useful” Based in proportions and materials. Quality Craftsmanship.

• Sense/harmony of proportions and weight. Geometrical. (Looks like stein glass)

• Joseph Hopkin: flat pattern.

• 1903 figure grown plane. Abstraction. Negative space becomes form.

• Peter Berris: young guy experiencing with art. 1898 poster of two people kissing.

• Book that Peter Berris designed. Typography of that book is san serif. First usage of running san serif text. He was experimenting/ trying new things.

• Early advocate of san serif typography. Credited with creating the first comprehensive identity program. Typeface....

• Spare time: pioneer non-load bearing walls.

• Mies Van Derroeg/ Walter (first director of the Va House)

• Peter starting experimenting with more square shape type. That aesthetic started becoming very popular in the 1920-30.

• Teaching composition within geometry.

• Linoleum poster: they are using circles and squares.

• 1907: Berris/ copyright for a logo. He's using metaphor of honicom, factory system (division/structure). He made a Logo, typeface, and a consistent layout. Influenced by Morris.

• 1914 Deutsche Werkbund: Designer the person who brings life.

• Good grid structure allow you for good composition.

• 1910 still working with Berris' idea.

• Bernard: young painter. (“Priester” Poster) Ploaketstio Posters Movement: flat color, type and a picture of the product. Influencing our expectation on design. (Simplify forms/ abstract/ more graphic) Leading us to an aesthetic.

• Julius Klinger: Snake poster with and 8. Very sophisticated, abstract but complex.

• Bernard's Poster of a hand: simple image and type. Relating to the idea of fatherland and german aesthetic.

• Germany, Austria and Hungary.

• American's Posters: lots of layer of information, we like illustrations. We like touchy feelings, buckets and buckets of content.